06. Solution: Launch Process

My Solution

Your solution might be different -- but here is what I would do:

1. We will define the teams we need to get approvals from:
   • Legal
   • Marketing
   • Engineering
   • Sales
   • Leadership
   • Privacy
2. We will seek all approvals ahead of the launch, where privacy and legal should be discussed ahead of the release, in case there are any concerns
3. We will get approval from our leadership for the launch
4. Testing approval is the last step in the process
5. Once we have all approvals, we will make sure we are ready for submission to Apple and line up technical support for the launch itself.

Enrichment Activity

Think through your experience, at your company:

• Have you seen a good launch process?
• How does your company handle new product/features launches?

Additional Reading

Learn more about launching products here:

• 6 Steps to a Successful Product Launch